True luxury? Feeling welcomed. Always.
A new era is knocking at the door of the working world, an era where wellbeing is no longer a reward, but a necessary condition. It’s not about perks or superficial comforts, but about real relationships, attentive listening, and mutual trust. This is where Lusso Gentile is born: not a label, but a method; a shared vision that can be applied to any profession where care for others is central.
Lusso Gentile: A Story of Care, Passion, and Opportunity
Born in Pescia, Tuscany, in 1986, Gianluca Borgna nurtured the dream of becoming a professional footballer from an early age. However, when life led him down a different path, he discovered the beauty of learning and travel.
At the age of 29, almost by chance, he entered the world of luxury hospitality. Just four years later, he became one of the youngest general managers in Italy, enthusiastically leading Talassio Collection.
In 2020, during lockdown, he founded Lusso Gentile, a project that blends passion with purpose: to promote a new way of experiencing hospitality, based on care, respect, and love. His personal journey has taught him that even in the most difficult moments, there is always an opportunity… and this has become the foundation of his approach to both life and work.
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Project Director RITA BAIGUERA
Graphic Designer CRISTINA ZANACCHI
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