A creative direction that embraces every dimension of the brand. Rediscovering and enhancing its more hidden aspects by bringing one’s natural instincts into play
For Alberto Caliri, preserving the authenticity of Missoni is a natural, spontaneous process, but at the same time it is a fertile ground for exploring and expressing his own stylistic identity. A bridge between fashion and design.
In October 2024, Alberto Caliri resumed the role of Creative Director at Missoni, marking another prestigious step in a relationship that has taken various forms since 1998.
Following his successful experience at Missoni Home, Caliri now perfectly embodies the direction of the brand, blending tradition and modernity into a recognisable language.
How have you experienced the many stages of this all-encompassing story? “After proudly being Angela Missoni’s right-hand man, and later taking on the creative direction of Womenswear, before my future role in the Home division, I approached the job with a highly professional mindset.
Then I took on the creative direction at Missoni Home. I joined the Home team just as the real estate boom was taking off, so I worked extensively on customising buildings. My winning choice was to approach each project individually, listening to my counterparts and working with them to find the most tailored solutions.”
October 2024 arrived. Now Creative Director of both Fashion and Home, Alberto Caliri plays a pivotal role. What has really changed? “For me, this has been a turning point. Despite many years of experience with Missoni, I had never explored the archive so deeply.
A personal memory of Ottavio and Rosita Missoni? “My memory of Ottavio is that of a fascinating man with immense creative talent. He knew how to blend the languages of sport and fashion in a uniquely captivating way. With Rosita, I worked more directly during my time in the Home division. Her attention to detail, care, and vision of modernity were remarkable. The brand’s success came from the union of two such extraordinary and complementary individuals.”
A lesson ready to explore new horizons…
The interview continues on DENTROCASA on newsstands and online.
Project Director RITA BAIGUERA
Graphic Designer CRISTINA ZANACCHI
Stefania Vitale
Caporedattrice
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