An open space with clean and precise cuts becomes a hypothetical showcase full of memories and timeless iconic pieces

Roberto Cipullo – a brilliant Roman businessman – and his sister Gabria created Camaleo, a dynamic multimedia company in which creatives, architects, graphic designers and video makers create events, videos and installations with passion and great professionalism. Hence, not by chance, they had the honour of participating in the Berlin and Venice International Film Festivals.

The first successful ingredient in the world of events is the right atmosphere, which also inspired his Roman residence: a bright 170 sqm penthouse in a quiet area of the city.

Architect Valerio Gini collaborates in the planning of events for Camaleo, and designed – in perfect harmony with the owner – an open space with precise and clean cuts, calling to mind the lofts of NYC, memories of Roberto’s long periods in the Big Apple.

We can clearly perceive the spirit of the house at the entrance, which is decorated with a family sideboard painted in silver and a futuristic chandelier designed by Eric Solè. A portrait inspired by Lichtenstein and created by the pop artist Cristiano Cascelli depicts the landlord next to a blonde, “according to my preferences”, ironically said Roberto.

White walls contrast with the black lacquered oak floor; a skilful play of artificial and natural lights together with minimal furniture solutions create the ideal atmosphere, matching with essential design elements.

A dynamic modular sofa designed by Patricia Urquiola and an iron table with pure lines by Roberto Mora result in a convivial corner, while the works of Mark Kostabi, H.H. Lim, Alfredo Rapetti and Francesco Correggia reveal Roberto’s passion for contemporary art.

Volumes of architecture, cinema, design and art are collected in a library, designed specifically by the architect.


Brushed steel shelves display a unique collection of mineral waters from all over the world, combined with a wet bar, which allows the owner to welcome his friends.

In the simple and welcoming dining area, Roberto designs a linear iron table with a white lacquered modular top, matched by garden chairs. “Pesci” – a canvas by Mario Schifano – and “Lettera” – an artwork with golden reflections by Alfredo Rapetti – spread the rigorous style of the house to this space as well.

In the minimal bedroom, the black and white leitmotif that marks all the rooms is interrupted by the intense red of the furniture and by the references on the walls, calling to mind the vibrant fire of “Vesuvio”, a work by the Neapolitan artist Cristina Ascarelli.


The search for comfortable minimalism and design objects with a strong visual impact continues in the bathroom too, in Corian® and natural slate, with innovative elements designed by Antonio Lupi.

The finishing touches? An original floor lamp by Philippe Starck and a stylised chair by Thomas Rietveld add a hint of modernity.

Photography by Gianni Franchellucci - Written by Marina Pignatelli

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